Emerging Trends in Mobile Tower Defence Games: A Case Study of the ‘Chicken vs Zombies’ Franchise
Over the past decade, the mobile gaming industry has undergone rapid evolution, driven by technological advancements, shifting player expectations, and innovative gameplay concepts. Among the myriad of genres, tower defence remains a steadfast favourite, continually adapting to capture new audiences. A fascinating example that exemplifies this evolution is the Chicken vs Zombies franchise, which has…









