Mastering Data Processing and Preparation for E-commerce Personalization: A Deep Dive into Techniques, Challenges, and Practical Implementation
In the journey toward effective data-driven personalization, the quality and readiness of your data are paramount. This section explores the intricate process of transforming raw e-commerce data into a structured, insightful foundation for building robust recommendation systems. Deep understanding of data cleaning, feature engineering, and segmentation strategies enables practitioners to craft personalized experiences that resonate…